With over 25 years of marketing experience, Carla Sheldon is a powerhouse when it comes to building brands and driving growth. Her career spans B2B and B2C environments, where she’s made her mark at global heavyweights like Western Union, 3M, and Coca-Cola. Whether she’s been part of a large corporate team or working as an independent consultant, Carla’s knack for translating market insights into winning strategies is what sets her apart.
From brand development to digital strategy, event management, and marketing communications, Carla’s done it all—and done it well. Her secret? A blend of creative vision, strong project management skills, and a laser focus on the customer. She loves working with her team to turn opportunities into awesome marketing programmes.
Off the clock, you’ll find Carla in her happy place outside, doing “epic stuff” with her family and friends like mountain biking, trail running, hiking, and skiing.
With a Bachelor of Commerce in Marketing, a Graduate Diploma in Business Administration, and certificates in Direct and Digital Marketing (Honours), Carla’s got the credentials to match her experience.